What does Audi and Gatehouse have to do with IoT?

What does Audi and Gatehouse have to do with IoT?

I am on the advisory board of GateHouse – an advanced specialty software solutions company that deals with mission critical operations ranging from industry to military, from optimizing and maximizing machinery to satellite communication.

I am thrilled to be on their board because I am all kicked up at the junction of business and technology, where Gatehouse plays. It’s at this intersection that the future lays. Future is exactly where I want to be.

And why am I so excited, you ask?

Did you watch that movie Terminator: The Rise of Machines? Our future isn’t going to be that dire but there are things about movies like those (among many others) when machines will come to life on their own. Computers will get smarter, apps will control things we do, and entire industries are set to change the way things are looking right now.

The reason all that can happen is because of “The Internet of Things”. You’d have heard is as such or maybe as machine to machine, or whatever. It’s not heresy. The Internet of Things is growing at a massive pace – from 2 billion connected objects in 2006 to a projected 200 billion objects by 2020.

To put that number into perspective, every human earth will be connected to an average of 26 smart objects.

The fact that this: machines will communicate. Computers will facilitate this communication. For businesses, The IoT promises increase in productivity, decrease in downtime, enhanced efficiency, smarter data, and a rise in revenue.

You’d be wrong if you thought that the IoT is something that we are all dreaming about, well into the future. The IoT is real. There are companies that are already making it happen.

  • Phillips Hue connected bulb allows you to connect your bulbs to your smartphone. Implement geo-fencing and control your bulb from anywhere.
  • The Audi Connect uses 4G/LTE WiFi hotspot to enable Google earth, voice alerts, real-time alerts, Google map directions, weather reports, and traffic updates.
  • Appliances like Jawbone UP24 tracks and reports personalized body activity throughout the day, connected via Bluetooth.
  • Other examples include street line parking that guides drivers to empty parking spots; a smart WiFi enabled switch called WeMo that allows you to control devices plugged into it using your smartphone.

The interesting thing is that you’ll see more IoT happening in industrial scene rather than at your home. All these smart objects or machines spew out data that other machines need to increase efficiency of production, among other things. By the year 2025, IoT could be worth at least $6.2 trillion (with the majority of intelligent devices found in health care ($2.5 trillion) and manufacturing ($2.3 trillion).

From smart dust to entire cities, the Internet of Things is set to take over our world. Starting with business/manufacturing (real-time analytics on supply chain, equipment, machinery) to healthcare (health monitoring, pharmaceutical breakthroughs) to retail (inventory tracking, smart purchasing, customer choice analytics, and big data) to transportation – everything is going to be covered.

All this, right now, is reality.

For Gatehouse IoT is real.

Tracking hundreds of thousands of transports across Europe. Bringing huge cost savings to transport companies, due to easier settlement of transport and minimization of empty transport. Consignees such as supermarket are also benefitting, e.g. by getting an alarm if a transport is delayed. This means that they can be ready for the delivery at the right time minimizing waiting time for both the supermarket staff and the truck driver.

Look at you, and the things that you own, right now. What’s connected already? What’s not? What do you think Internet of Things is going to be like? Tell me what you think.



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